TROY

troyodeme.com was redesigned as the primary digital platform for TROY, Türkiye’s national card network operated by BKM. The project aimed to create a strong, premium digital presence that could support a large-scale advertising campaign and reflect TROY’s strategic role within the country’s payment ecosystem.

The process began with a detailed review of global payment brands and financial service websites, followed by close collaboration with TROY stakeholders. The goal was to translate a high-impact offline campaign — featuring well-known sports figures — into a digital experience that felt equally powerful, modern, and trustworthy.

The website was structured to clearly present campaign stories, promotional offers, card technologies, and member institutions issuing TROY cards. Information architecture and visual design emphasized clarity and hierarchy, allowing users to easily understand TROY’s value proposition while maintaining a refined, contemporary look.

Given the importance of trust in financial services, security and performance were core pillars of the project. The platform was engineered with a performance-first mindset and built to operate reliably under high traffic volumes generated by national campaigns.

Powered by Dreams&Bytes CMS, the website enables secure and flexible management of campaign and brand content, while supporting long-term scalability. Today, troyodeme.com serves as a robust, high-performing digital platform that strengthens TROY’s brand presence and supports its ongoing growth.