Axess

Modern digital platform for one of Turkey’s most recognized credit card brands

Project Overview

Client

Akbank

Industry

Payment Systems

Finance

Services

  • UX Research & Stakeholder Workshops
  • Information Architecture & User Flows
  • UI/UX Design
  • Frontend & Backend Development
  • Performance & Security Engineering
  • Custom CMS Development
  • Ongoing Support & Product Evolution
Live Website

Axess.com.tr was designed and developed as a modern digital platform for one of Turkey’s most recognized credit card brands. The goal was to create a clear, fast, and secure website that communicates complex financial products in a simple and engaging way, while fully complying with strict banking regulations.

The project began with extensive research on local and global financial websites, followed by workshops with multiple stakeholders. These sessions helped align business goals, regulatory requirements, and user expectations, forming a solid foundation for the overall experience.

User journeys were shaped through wireframes and usability tests, allowing us to validate navigation, content hierarchy, and interaction patterns early in the process. The resulting interface focuses on clarity, trust, and accessibility, ensuring a seamless experience across all devices.

Given the nature of the banking sector, performance and security were top priorities. The website was engineered with a performance-first mindset and developed in line with the high standards set by the Banking Regulation and Supervision Agency in Turkey.

The platform is powered by Dreams&Bytes CMS, our proprietary content management system. It enables secure and flexible management of campaigns, banners, and dynamic content, while offering advanced SEO controls such as dynamic metadata, canonical URLs, redirects, and automatic sitemap generation. With its scalable .NET Core architecture and detailed authorization and logging structure, the CMS allows content teams to work efficiently without compromising security.

Axess.com.tr now stands as a robust, regulation-ready digital platform built for long-term growth and continuous marketing needs.

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